Creativity is the ability to generate novel and valuable ideas or solutions to problems. It is a crucial human trait that has led to numerous scientific discoveries, artistic expressions, and technological innovations. The origin of creativity has been a topic of debate among scientists, philosophers, and psychologists for centuries.

One month is not enough to celebrate all of the accomplishments and creativity women have brought to the world. And while we at Rocket & Sparks celebrate women every day, we wanted to showcase a few of the most creative women who’ve ever set foot on this planet.

Traditional advertising and marketing agency models need to change because the industry is constantly evolving, and new technologies and changing consumer behavior are reshaping the way brands connect with their audiences.

As the latest batch of Super Bowl ads has proven, the value of original ideas in marketing and advertising is immeasurable. A unique and compelling concept has the power to grab the attention of audiences, establish a brand's identity, and drive sales. It is no wonder that creative individuals who come up with these ideas are considered the backbone of marketing and advertising agencies. Unfortunately, despite the crucial role they play, they are often undervalued and undercompensated.

At Rocket & Sparks, we pride ourselves on developing safeguards to prevent idea theft. After all. selling ideas online is a great way to monetize your creativity and innovation, but it can also be a risky endeavor, as there is always the possibility of your ideas being stolen. However, there are steps you can take to protect your ideas and sell them online safely and without the risk of theft.

At Rocket & Sparks, we like to say we’re in the “idea business.” We don’t create ideas, we make sure the right ideas get into the right hands. But where do these ideas come from? And once you have them, what do you do with them?

While marketing and advertising agencies can offer a range of services and a team of experts, working with a freelance creative can be a great alternative for many businesses. By hiring a freelancer, you can enjoy the benefits of a personalized, cost-effective and flexible approach to marketing and advertising.

For freelancers, the idea of spending days sitting on your couch watching Netflix and playing video games is a fallacy.

Double-sided digital marketplaces, also known as two-sided platforms, are online platforms that connect two groups of users with different needs or characteristics. Examples of double-sided marketplaces include Uber (connecting drivers and riders), Airbnb (connecting hosts and guests), and Etsy (connecting buyers and sellers of handmade goods).

Dangerous thinking, also known as "blue-sky thinking" or "out-of-the-box thinking," is a valuable approach in marketing and advertising campaigns. It refers to the practice of disregarding constraints and conventions, and instead focusing on bold and unconventional ideas. This type of thinking can lead to breakthrough campaigns that capture consumers' attention and stand out in the marketplace.

Receiving creative ideas from outside your typical marketing and advertising agencies can bring a host of benefits to your brand.