Bringing Ideas to Life
General Electric, back when they were part of the Dow, used to say “they bring good things to life.” And, sure, their consumer products divisions could construct some average products that serviced households well. But for the past few decades, GE hasn’t had a good idea - and that’s been displayed for all the world to see in their tumbling stock price. Though we have to hand it to them, their claim was bold, albeit an overreach. After all, “good things” come from “good ideas” and companies and brands need them to survive.
At Rocket & Sparks, we like to say we’re in the “idea business.” We don’t create ideas, we make sure the right ideas get into the right hands. But where do these ideas come from? And once you have them, what do you do with them?
It all starts with an "aha" moment - that moment when you realize you've stumbled upon a solution to a problem or a new way of looking at things. It's like a lightbulb turning on in your head and you can't help but get excited about the possibilities. (You’ll know you’ve struck gold when you keep a pen and paper next to your bed and wake up just to write an idea down or expand upon an idea you already have.)
But before you start celebrating and high-fiving everyone in sight, you need to make sure that your idea is really a winner. You don't want to be the one person who brought a stale bag of chips to the party. So, you need to give it some thought and ask yourself - is it unique? Is it valuable? Can you see it making a difference?
Now that you're convinced your idea is worth sharing, it's time to put on your game face and present it to the world. Think of yourself as a superhero, and your idea as your trusty sidekick. Together, you need to save the world!
To make sure your idea is a hit, you need to give it a personality. Make it fun, make it engaging, and make it easy to understand. Don't be afraid to use humor, after all, laughter is the best medicine... for boring ideas. And don't forget about visuals! They're like secret weapons that can help your idea stand out.
But, here's the kicker, even the most well-prepared superhero needs to be ready for anything. So, be ready for questions and feedback. Poke holes in your ideas and have others do the same. Remember, criticism is just a costume for improvement. And, most importantly, don't forget to be confident and passionate about your idea. If you believe in it, others will too.
So, there you have it, folks. The journey of taking an idea from a spark in your head to a shining star in the world. Who knows, your idea could be the next big thing. Just make sure to give it a little TLC, a dash of humor, and a whole lot of confidence, and you’ll be bringing good things to life in no time.
